Thursday, April 14, 2022

⚡⚡Now headlining: Pete’s new vibe⚡⚡

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Illegal Pete's History GIF header

⚡Pete's New Vibe⚡

Today, we're stoked to bring you a bevy of updates, including a revamped website and a total brand refresh.

Our new look contains 54 illustrations that tell a unique story from Pete's history. From the ghost of Eva Howe (who haunts our Fort Collins spot), to our lovable Hendley, each image honors our 26-year legacy and launches the next era of burritos, buddies and beer.

It was a real doozy, we'll tell ya. 45 margaritas, 2 pints of queso, and *approximately* 99 brewskis later, we landed on a look we're hella proud to share with all of you.

Until we meet again, check out the new site and get the Illegal Pete's app. Your free chips won't eat themselves!

Visit the Website

Friday, April 1, 2022

Eat🌮 Earn🔥 Repeat🤘

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Eat🌮 Earn🔥 Repeat🤘

Hiya Team,

Our new app is a hit…but we couldn't have done it without you! Our loyalty program is a small way to say thanks for all your support over the years.

Need a refresher? Here's how our loyalty program works:

  1. Download our app to enroll and start earning Pete's Perks

  2. Earn 10 points for every $1 spent on delivery, pickup, curbside,
    or in-house eats & drinks

  3. At 250 points, start redeeming for freebies like a cookie or add-ons (guac, anyone!?)

That's the jist, but don't forget: Earn a free small chips & dip just for downloading our app and signing up. Get started today!

P.S. Got a good bud? Refer a friend and earn reward dollars to use on anything in store or online.

Sign Up for Our Loyalty Program